That is what a clerk told us when we were using our pass to get into the Old Church. He jokingly agreed that now everyone was Amsterdam, referring to the pass and the giant sign I showed in a precious blog post... A pretty awesome campaign to get tourists in the city and feeling part of this amazing place. That's something I observed overall about Amsterdam: it is very attentive to tourists.
Amsterdam's IAMsterdam pass is brilliant! We were able to get free or discount admission with the card for which we paid a one time fee of around 60 euros. Here's where we went:
More Royal Palace
We also went to the New Church, the Old Church, and Amsterdam Museum (integrated the use of technology throughout with these DNA badges we scanned from our program to watch videos and answer questions in our preferred language along the way).
We also went to the Anne Frank House, not included in Amsterdam's card. More on that in a different post.